Creative direction and motion design for eduphoria
July 2020 - March 2022
Creative Director & Motion Designer: Thomas Arballo
Graphic Designer: Jeff Miller
refined product logos
The tool logos were simplified to compliment the new design direction. My goal was to maintain the essence of the previous logo and style, but modernize and make the overall look a bit more competitive.
Graphics
A full suite of product specific and global elements was created to refresh Eduphoria’s brand identity. Illustrations inspired by the user interface of each tool were created and turned into GIFs, used on sales presentation material, and incorporated into the sales and marketing collateral.
Lead generation
We overhauled Eduphoria’s digital media, sales and marketing collateral, and corporate presentation material. We collaborated with the leads of the engineering, sales, and marketing teams to develop product documentation, white papers, RFP templates, and animated video content for LinkedIn, web, and live events.
motion design
A wide range of motion graphics, GIFs, and product demo videos were created and used across marketing and sales content. We developed content for corporate presentations, live demos, social media, and web.
